Sensible Social in 2012
One of the key trends we’re seeing at The Lane Agency is a more selective and strategic approach to social media marketing. Social media can be a strategic business driver if the right thinking and...
View ArticleThe right environment
When it comes to working in a creative environment it can be quite important, right? So after staring at magnolia walls and scraps of paper stuck to the walls with masking tape, it was time to do...
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Total, or partial recall
Design (thankfully) is a passion. As a designer it’s fair to say we have our quirks: the ability to spot a bad bit of kerning a mile off, typography and layout being the first things you notice when...
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Rising rates of Pinterest
In recent months the rise and rate of growth of pinterest.com has created many an industry headline. Only last week it became the third biggest social media site over in the US. In case it’s a mystery...
View ArticleAsk the audience
While savvy marketers are beginning to return to the market with well-thought-through campaigns and budgets which when cleverly planned allow stand-out from the competition, for many marketers budgets...
View ArticleCookie law countdown
The deadline to implement the UK government’s new cookie law is fast approaching. For those not familiar with the details, in May last year an update to the UK’s Privacy and Electronic Communications...
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Infobabble
We’ve been having lots of fun lately with infographics; our Mandy in particular has shown herself to be very adept at designing clever ones which explain all sorts of stuff which might otherwise be a)...
View ArticleThe Long and the Short of Web Copy
A client asked our team lately about the length their copy should be on their website. Much like the copy itself, there isn’t a distinct long or short answer – it depends… So prepare yourself, good...
View ArticleGlasgow’s Social Media Week
For those of you that missed it, couldn’t attend or just didn’t know about it, then you missed a great week in Glasgow. Held throughout the city from 24-28 September at various venues, companies,...
View ArticleGet Personal with User Personas
Understanding your customers’ attitudes, opinions and behaviours can be tricky and it may often be tempting to group them together under obvious market demographics such as age, gender or education....
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QR Codes Here to Stay? Yay or Nae?
In July 2013, comScore reported that there were 3.3 million QR code users in the UK; with this in mind, is it too soon to begin challenging the longevity of this information matrix? Have QR codes had...
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